AMC - Rotting Finger Countdown

To build hype and awareness around the launch of The Walking Dead's new season, we created The Rotting Finger Countdown. An installation, built in Toronto's busiest train station, featuring giant rotting zombie hands. Each day, counting down to the launch, one of ten zombie fingers was chopped off. We deepened our connection with the audience on social by creating a contest. Each chopped off zombie finger was tagged, packaged and sent to ten lucky winners. To enter, you just needed to share a photo of you near the hands and tag us. Turning one installation into millions of impressions.